What is Strategic Marketing , Why is it Important?
Strategic Marketing comprehends middle and long term goals and requires serious analyse planning and implementations. In today’s world a company is meaningless without clients. It is getting harder to keep loyal customers among brutal competition. In order to be considered by clients who are continuously searching for better quality and price, we need to have a unique selling point that makes us different. In order to create this difference below processes should be completed.
Proficiency: Do things that you are the best
Differentiation: Decide the business branch that could render us competative
Categorization: Define your avatar
Concentration: Finding and solving the problem in the way client desired
Strategic marketing is not only preparing road map for mid and long term goals but also help to increase margin by creating competency factors other than price.
One of the all time marketing authory, Philip Kotler mentioned 5 points about Marketing in one of his presentations.
Creating Value: Product Managing
Communication: Brand Management
Transmission of Value: Customer Management
Target Market Defining: Description of Avatar
Margin: Final Goal of Companies
Below are the steps to be followed during Strategic Marketing approch
Implementation: Real life challanges
Control: Revising goals if requeired
If you would like to enter a new market or planning to upgrade your process get in touch! We could create your Strategic Marketing plan together.